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AMD is apparently working with its add-in board manufacturers and retailers to bring down prices of its flagship single-GPU graphics card, the Radeon R9 290X. The card can now be had for as low as $449, non-reference design, factory-overclocked cards starting at a $50 premium. Prices could settle down somewhere between $450 and $500. This closely follows AMD's move to bring down price of its dual-GPU flagship Radeon R9 295X by a whopping 34 percent, down to $999, offering performance competitive to the $2999 GeForce GTX TITAN-Z. NVIDIA is preparing two new graphics cards competitive in performance to the Radeon R9 290 series, the GeForce GTX 970 and GTX 980. The two are based on the company's new 28 nm "GM204" silicon, implementing the "Maxwell" GPU architecture.