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If you had to describe Thierry Nataf in one word, it would be ‘flamboyant’ and flamboyant was the direction the watches also followed, Zenith were one of the first companies to open their dials to show the workings beneath, the cases became larger culminating in the XXT line which topped out at 45mm and, in the iconic El Primero line, huge Franck Muller like distorted numerals adorned some of the dials. If there is one common thread between all of the above, it is that they are about the look of the watch & not the movement and the truth is that Zenith has always been about the movements, going all the way back to its birth in 1865. The firm has an almost forgotten history as one of the leading companies in the Swiss chronometer competitions. Until the competitions ceased in the 1960s, Zenith always ‘punched well above its weight’ regularly beating the likes of Omega, Rolex & Patek Philippe to claim the gold medal.

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Ever the diplomat, M. Dufour declined to comment on his predecessor but his very different vision was encapsulated in the statement he made to me, “We plan to make classically beautiful watches between 40mm and 42mm”.

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His first job at Zenith was the distasteful one of declaring almost a third of the workforce redundant, shortly after he took an even sharper axe to the model range. He pared the 800 models in the 2009 catalogue to a much more manageable 150 and slowly introduced new models all based on historic models from the collection and one significant new model, the El Primero 1/10th second Striking Chronograph.

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The El Primero movement is the core of the product line for Zenith and from 1988 until 2000 when they were selling movements to Rolex for the Daytona; it is safe to say that the El Primero saved Zenith. But what is not so well known is that the El Primero itself once needed saving.

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Orijinalden alıntı: Polemik

Bu gayet iyi, Google'a Zenith Defy yazın ve çıkan sonuçlara bakın.

Defy iyi kötü ya da güzel çirkin tartışması yapmıyorum, ancak Defy ve saz arkadaşları satış rakamları ile 150 yıllık markayı batma noktasına getirdi.

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Orijinalden alıntı: Can-KSK

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Orijinalden alıntı: rrauff

yanılmıyorsan 500.000$ civarında fiyatları vardı.

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Orijinalden alıntı: burbank

Defy'ıma dokunmayın 10.000 USD civarına da gayet güzel Defy modelleri var. Hepsi 500.000 USD değil.

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Zenith candır...

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Orijinalden alıntı: burbank

Yoğunluktan ve özel hayat daha önde olmak üzere özel ve iş hayatımdaki bazı sıkıntı ve aksaklıklardan gerekli vakit ve gücü bulamadığım zamanlar oluyor... Kısmet diyelim...

İlgilendiğiniz için de çok teşekkür ederim.